Google TV

It’s here…Google TV. Let’s see how they do with this, Apple hasn’t seemed to be able to break into the market very well.

by MG Siegler on May 20, 2010  via TechCrunch

Today at Google I/O, the company made the announcement that everyone was waiting for — Google TV. While some glitches in the demo (with the Bluetooth keyboard) prevented it from being a “wow” moment, the implications are pretty clear what Google is going for. That is, the 4 billion TV users worldwide. Or rather, advertising to the 4 billion TV users worldwide.

Google noted that while computer usage is huge with 1 billion users, and mobile is even bigger with 2 billion users, TV is the real massive medium with 4 billion users around the world. Further, Google notes that people spend 5 hours a day on average in the U.S. watching TV — and that’s more than ever before. Then the real stat came out. 70 billion dollars. that’s the annual ad spend on television in U.S. alone.

Video should be consumed on the biggest, best, and brightest screen in your house, Google says. And while they’re not the first to attempt this, Google thinks they can get it right. There are four things they’re focusing on:

  • With Google TV, you’ll spend less time finding, more time watching
  • We’ll also show you more ways to personalize content
  • We’ll make existing TV much more interesting
  • This is much more than a TV

“TV meets web. Web meets TV” is the slogan Google is going with for this new endeavor.

Read more: http://techcrunch.com/2010/05/20/google-tv/#ixzz0oUNYeyZk

~TechnoNoob~

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