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Adobe Flash Giving Up On iPhone and iPad

This post is gonna be short from me. Run on over to read the article on PCMAG.com. My two cents on the matter, Apple is doing the right thing. It’s their (Apple’s) hardware and software and they have a strong leaning that Flash is not stable therefore keep it off the iPhone and iPad. That’s what I have to say, I found a post at PCMAG.com from mythreesons that explains it better, check it out below.

mythreesonsApril 22, 2010 11:21am (from PCMAG.com)

I’m a longtime visual designer and spent many years doing interactive design at “big” ad agencies in Manhattan, and I’ve also worked for Microsoft, Intuit and eBay. I’ve disliked Flash from the first day. I attended the event at FIT where Macromedia first introduced it to the agency community. I even won a free copy of it to use for myself.

The first thing I remember about it, was that it ran “within” a browser window, but not in unison with it. If a user hit the “back” button on a Flash site, then the whole experience was over. That was a cardinal sin of user experience, and Macromedia (the owner at the time) did not seem to care.

Later, I remember so many bad experiences where Flash developers would create work that was supposed to exploit increasingly advancing features, but these features rarely worked as advertised, and quite often, these endeavors would crash the browser (and often times the whole computer).

The interface of Flash, and the concepts behind their timeline were so non-intuitive, that I decided not to bite and stuck with traditional interface design techniques. Flash never worked with natural search, so anything developed in Flash for a “big-exposure” project would basically exclude it from search engine results. You could do these amazing things, with great visual quality, yet it would not matter, as no one would ever find them unless they navigated to it on their own power. Flash was capable of creating incredibly rich shopping experiences, but because it was a closed environment (and so unstable), we could never bring it to full prime-time.

Great for developing websites that few will see, or for “boutique” sites for flashy people/ smaller companies that don’t understand the bigger picture of MASS audiences (and its very sad that they do not).

Myself, I’m glad that Jobs has the guts to tell Adobe to “stick-it” on Flash. Flash requires a deep investment of time on mastery and in pure development time.


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